Returning guests cost less and refer more people. Learn how to build loyalty.
Someone who has already stayed with you does not need convincing again: they know the property, they trust the operation and they usually decide faster. Keeping that contact is cheaper than winning a new guest from scratch.
1. Record every guest in Rezvia with name, phone and email.
2. Note their preferences in the notes field (e.g. "prefers the ground-floor room", "brings a dog").
3. Send a birthday message — simple and effective.
4. Offer a return discount — "10% off on your next stay".
5. Tell them about open dates — "Hi! The June bank holiday is free, would you like it?".
Use the Clients section of Rezvia to manage your guest base and follow each one's history.
Every month, open the guest list and look for anyone who has not returned in over six months. Reach out with a special offer.